Healthy Rewards Program

As a member of Blue Cross and Blue Shield of Minnesota and Blue Plus, you can earn rewards for completing certain preventive activities with the Healthy Rewards program.

About Healthy Rewards

Earn rewards for taking care of you and your family’s health

When you join the Healthy Rewards program, you and your family can earn rewards for completing certain healthy activities.

How the rewards program works: 

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Enrolling is optional

When you complete your first activity, your rewards card will be mailed to your home. Each time you complete an activity, dollars are added to your reloadable rewards card.

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Healthy Rewards card

Members 18 years and older can create their own Healthy Rewards account and receive their own card. For members younger than 18, rewards are added to the main household card.

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Privacy promised

To help protect your privacy, some activities require a printed voucher to be filled out and mailed in.

Get Started with Healthy Rewards

Get started in three easy steps

Step 1: Create your account

Visit my.bravowell.com/bluecrossmn or call 1-833-786-8722, TTY 711.

You will need your member ID number located on the front of your member ID card, an email address and mailing address to get started.

Step 2: Schedule a visit with your doctor

Earn rewards when you or your family visit the doctor and complete any of the healthy activities that you’re eligible for in the program. Your doctor will let us know when you’ve completed the activity.

Step 3: Start earning rewards

Once your doctor lets us know you’ve completed your first visit, your reloadable rewards card will be mailed to you. Dollars are added to your card each time you complete a healthy activity.

Your rewards card can be used in most retail locations. It cannot be used for alcohol, tobacco, firearms or gambling.

Explore the healthy rewards activities

Child and teen checkups

Baby flu vaccine

Vaccines are important at all ages. A $25 reward will be added to your card when your baby completes both doses of their flu vaccines by their second birthday.

Preteen HPV vaccine series (age 9 to 12 years)

Preteen kids need their HPV vaccine series completed. A $25 reward will be added to your card when your child completes the HPV vaccine series by the time they turn 13.

Baby well-child visits (age 0 to 15 months)

Baby well-child visits allow your doctor to track the growth of your baby. Your baby should have six visits by age 15 months.

A $10 reward will be added to your card each time your child completes a baby well-child visit up to six visits ($60 or six visits maximum).

Preventive visit (age 18 to 21 years)

Annual preventive visits help ensure young adults visit their doctor regularly to stay healthy. These visits cover many important topics like physical health, mental health, hearing and immunizations.

A $25 reward will be added to your card when you complete one preventive visit.

Well-child visits (age 16 to 30 months)

Well-child visits allow your doctor to track the health and growth of your toddler. Your toddler should have two visits before 30 months of age.

A $10 reward will be added to your card for the first visit and a $15 reward will be added to your card for the second visit.

Well-child visit (age 3 to 17 years)

Annual well-child visits are important to help ensure that children and teens are healthy. These visits cover many important age-appropriate topics like nutrition, hearing and immunizations.

A $25 reward will be added to your card when your child or teen completes one well-child visit between the ages of three and 17 years.

Diabetes care

Diabetes annual A1C test (age 18 to 64)

Taking this test is important to monitor your blood sugar level and measure how well your diabetes is managed. The goal for most adults age 18 to 64 with diabetes is an A1C level less than 7%.

A $25 reward will be added to your card when you complete your annual A1C blood test.

Maternal care

Prenatal visit

It is important to start prenatal care as soon as you have a positive pregnancy test. This visit helps you prepare for the care you need during pregnancy.

Earn a $75 reward for completing one prenatal visit either in person or via telehealth.

Print a voucher* to submit to us:

Prenatal care visit - English

Prenatal care visit - Spanish

Prenatal care visit - Hmong

Prenatal care visit - Somali

Prenatal care visit - Karen

Prenatal care visit - Vietnamese

Please check with your provider for telehealth visit options.

Mental wellbeing

Follow-up visit after mental health hospital stay (age 6 to 64 years)

Follow-up visit after mental health hospital stay
(age 6 to 64 years)
Getting a follow-up visit after a mental health hospitalization is essential for your long-term health and wellbeing.

Earn a $25 reward when you complete an in-person or telehealth follow-up visit with your doctor within seven days of being discharged from the hospital after a mental health stay.

Print a voucher* to submit to us:

Follow-up visit after mental health hospital stay - English

Follow-up visit after mental health hospital stay - Spanish

Follow-up visit after mental health hospital stay - Hmong

Follow-up visit after mental health hospital stay - Somali

Follow-up visit after mental health hospital stay - Karen

Follow-up visit after mental health hospital stay - Vietnamese

Please check with your provider for telehealth visit options.

Preventive care

Annual dental exam (age 2 to 64 years)

A regular dental checkup is important for healthy teeth and gums.

A $25 reward will be added to your card for completing an annual dental exam.

Mammogram (age 40 to 64 years)

An annual mammogram can detect breast cancer early, when it’s easier to treat.

A $50 reward will be added to your card when you complete a mammogram.

Colonoscopy (age 45 to 64 years)

A colonoscopy can help detect colon cancer early, when it’s easier to treat.

A $50 reward will be added to your card for completing a colonoscopy. Reward may only be claimed every 10 years.

*To help protect your privacy, some activities require a printed voucher to be filled out and mailed in.

Incomplete vouchers will be denied.

This program may change or end at any time without notice. Limit one reward card per member per voucher each year. Please allow up to eight weeks for your reward card to arrive in the mail. The reward may result in a taxable event. Consult your tax advisor. Rewards cannot be used for alcohol, tobacco, firearms or gambling.

DHS_100424_K01 DHS Approved 11/19/2024