Why Blue

Your best choice

With Minnesota’s most trusted and preferred1 health plan,2, 3 you get more for your investment with unmatched network options, superior benefits, service, and ease of use for you and your employees.

More for your money

Trust that your plan has everything you and your employees need for superior coverage and access to the very best care.

Peace of mind

Count on exceptional service, from someone who values people more than transactions, to help you every step of the way. No surprises, or we’ll make it right.

Trusted partner

Recognized nationally as the most preferred3 health plan, you can be confident in the plan ranked highest in trust for 13 years in a row.

Plans and resources

Explore our group plans

Small group plans

Choose the health benefits that make sense for you and your employees. Small group plans are for small business owners with between 2–50 employees.

View small group plans

Large group plans

Choose from plans offering basic coverage to plans designed for high employee engagement and productivity. For employers with over 50 employees.

View large group plans

Expert advice

Insights & Updates

Your source for news and insights on the healthcare industry, specific lines of business and the latest updates from Blue Cross.

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Work with an agent

An agent can guide you through the entire decision-making process, helping you find the best value for your healthcare dollar.

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1 Individual, Small Group, Large Group: NAIC enrollment reported for year‐end 2023; Self-insured enrollment: from internal sources, SEC, EMMA financial statement filings and publicly available information.
2 “Is a company I can trust.” Brand Strength Measure Survey, Blue Cross Blue Shield Association, 2014 – 2022, results based on approximately
70,000 online interviews with an 8, 9 or 10 response (scale of 1 to 10).
3 “Is a name you can trust.” Brand Strength Measure Survey, Blue Cross Blue Shield Association, 2010 – 2013, results based on approximately
800 interviews (half members/half non-members) collected through a random digit dial telephone survey.