Healthy Rewards Program
As a member of Blue Cross and Blue Shield of Minnesota and Blue Plus, you can earn rewards for completing certain preventive activities with the Healthy Rewards program.
Earn rewards for taking care of you and your family’s health
When you join the Healthy Rewards program, you and your family can earn rewards for completing certain healthy activities.
How the rewards program works
Enrolling is optional. When you complete your first activity, your rewards card will be mailed to your home. Each time you complete an activity, dollars are added to your reloadable rewards card.
Members 18 years and older can create their own Healthy Rewards account and receive their own card. For members younger than 18, rewards are added to the main household card.
To help protect your privacy, some activities require a printed voucher to be filled out and mailed in.
Healthy Rewards dashboard example
Get started in three easy steps
Step 1: Create your account
Visit my.bravowell.com/bluecrossmn or call 1-833-786-8722, TTY 711.
You will need your member ID number located on the front of your member ID card, an email address and mailing address to get started.
Step 2: Schedule a visit with your doctor
Earn rewards when you or your family visit the doctor and complete any of the healthy activities that you’re eligible for in the program. Your doctor will let us know when you’ve completed the activity.
Step 3: Start earning rewards
Once your doctor lets us know you’ve completed your first visit, your reloadable rewards card will be mailed to you. Dollars are added to your card each time you complete a healthy activity.
Your rewards card can be used in most retail locations. It cannot be used for alcohol, tobacco, firearms or gambling.
Explore the healthy activities
Child and teen checkups
Baby flu vaccine
Vaccines are important at all ages. A $25 reward will be added to your card when your baby completes both doses of their flu vaccines by their second birthday.
Preteen HPV vaccine series
(age 9 to 12 years)
Preteen kids need their HPV vaccine series completed. A $25 reward will be added to your card when your child completes the HPV vaccine series by the time they turn 13.
Baby well-child visits
(age 0 to 15 months)
Baby well-child visits allow your doctor to track the growth of your baby. Your baby should have six visits by age 15 months.
A $10 reward will be added to your card each time your child completes a baby well-child visit up to six visits ($60 or six visits maximum).
Preventive visit
(age 18 to 21 years)
Annual preventive visits help ensure young adults visit their doctor regularly to stay healthy. These visits cover many important topics like physical health, mental health, hearing and immunizations.
A $25 reward will be added to your card when you complete one preventive visit.
Well-child visits
(age 16 to 30 months)
Well-child visits allow your doctor to track the health and growth of your toddler. Your toddler should have two visits before 30 months of age.
A $10 reward will be added to your card for the first visit and a $15 reward will be added to your card for the second visit.
Well-child visit
(age 3 to 17 years)
Annual well-child visits are important to help ensure that children and teens are healthy. These visits cover many important age-appropriate topics like nutrition, hearing and immunizations.
A $25 reward will be added to your card when your child or teen completes one well-child visit between the ages of three and 17 years.
Diabetes care
Diabetes annual A1C test
(age 18 to 64)
Taking this test is important to monitor your blood sugar level and measure how well your diabetes is managed. The goal for most adults age 18 to 64 with diabetes is an A1C level less than 7%.
A $25 reward will be added to your card when you complete your annual A1C blood test.
Maternal care
Prenatal visit
It is important to start prenatal care as soon as you have a positive pregnancy test. This visit helps you prepare for the care you need during pregnancy.
Earn a $75 reward for completing one prenatal visit either in person or via telehealth.
Print a voucher* to submit to us:
Prenatal care visit - Vietnamese
Please check with your provider for telehealth visit options.
Postpartum visit
Keep yourself healthy after the delivery of your baby so you can keep your baby healthy.
Earn a $75 reward for completing your postpartum visit one to 12 weeks after you give birth.
Print a voucher* to submit to us:
Mental wellbeing
Follow-up visit after mental health hospital stay
(age 6 to 64 years)
Getting a follow-up visit after a mental health hospitalization is essential for your long-term health and wellbeing.
Earn a $25 reward when you complete an in-person or telehealth follow-up visit with your doctor within seven days of being discharged from the hospital after a mental health stay.
Print a voucher* to submit to us:
Follow-up visit after mental health hospital stay - English
Follow-up visit after mental health hospital stay - Spanish
Follow-up visit after mental health hospital stay - Hmong
Follow-up visit after mental health hospital stay - Somali
Follow-up visit after mental health hospital stay - Karen
Follow-up visit after mental health hospital stay - Vietnamese
Please check with your provider for telehealth visit options.
Preventive care
Annual chlamydia screening
(age 16 to 24 years)
As a young adult, screening for sexually transmitted infections is an important part of care.
Earn a $25 reward for completing one chlamydia screening each year.
Print a voucher* to submit to us:
Annual dental exam
(age 2 to 64 years)
A regular dental checkup is important for healthy teeth and gums.
A $25 reward will be added to your card for completing an annual dental exam.
Mammogram
(age 40 to 64 years)
An annual mammogram can detect breast cancer early, when it’s easier to treat.
A $50 reward will be added to your card when you complete a mammogram.
Colonoscopy
(age 45 to 64 years)
A colonoscopy can help detect colon cancer early, when it’s easier to treat.
A $50 reward will be added to your card for completing a colonoscopy. Reward may only be claimed every 10 years.
Blue Plus Health Self-Assessment
Complete the health assessment to receive a personalized report and gain access to tools and resources to manage your health at your own pace.