Blue Care AdvisorSM brings together health, wellbeing, and navigation into one easy-to-use digital resource.
Employees can easily navigate total benefits and get expert guidance to help them easily get the care they need to achieve better overall health.
Learn more in the Blue Care Advisor overview brochure
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For employers
A digital front door for health helps employees understand and use their plan, get the care they need, when they need it, and stay on track with health goals. One location for benefits, programs, and care navigation provides a simple, convenient experience.
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For members
A digital front door for health: engage every employee throughout their health journey. A simple, delightful experience: one location for benefits, programs, and care navigation.
Features
Redesigned navigation
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Data-driven
Predictive analytics, machine learning/artificial intelligence models and real time recommendations
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Transparency
Medical, Rx, dental comparison, spend management, provider quality ratings, and plan design
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Engaging
Fun interactive challenges, relevant wellbeing content, mental health/body/wallet, social community, incentives, biometric screenings
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Connected ecosystem
Seamless connections with Blue Cross benefits and programs
Key features
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Digital front door
- Consumer grade digital experience
- Updated member portal, with native app
- Seamless connection to programs including HSA/FSA, Omada, Learn to Live and Rx
- E-mail campaigns, in-app notifications
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High touch support
- Enhanced tools for customer service and care management staff
- Consistent view of the member across functions
- Expert guides leverage the same recommendation engine as digital experience to reinforce member’s next best action
- Connect the way your members prefer; via chat, text or phone
Available options
Essential
A redesigned offering providing a personalized digital and high-touch experience connecting all members to the right benefits, programs and care at the right time.
Employer: Increased engagement, customer satisfaction, outcomes, savings, retention
Member: One place to go for seamless experience and happier healthier employees
Essential Plus
All of the features from Essential plus configurable benefits and health and wellness tools including Health Assessment, Challenges and incentives and rewards.
Employer: Greater configurability with wellness tools drives even more engagement
Member: Richer experience with wellbeing drives NPS
Premium
Your most robust option includes all features from Essential Plus as well as expanded integrations, higher staffing ratios, additional clinical resources and guaranteed results.
Employer: Increased staffing ratios, integrations, clinical resources drives guaranteed results
Member: Increased engagement and outcomes with greater support and options
Video resources
Overview
Blue Care Advisor brings together health, wellbeing and navigation into one easy-to-use digital resource. Employees can easily navigate total benefits and get expert guidance to help them get the care they need to achieve better overall health.
High-touch, concierge service
Blue Care Advisor provides a personalized digital and high-touch experience that increases engagement, outcomes, and savings. This helps members better understand their plan, get the care they need, and stay on track with health goals.
Personalized access to health and wellbeing tools and resources
Backed by integrated health support, Blue Care Advisor makes it easier and more convenient for members to engage with their personalized assessment tools, while incentives and rewards encourage members to take care of mind, body and wallet.
Personalized cost estimates
With Blue Care Advisor, members get personalized SmartSearch results for in-network, high-quality providers, along with cost estimates that reflect where they are in their plan phase.
High-tech experience
Blue Care Advisor delivers a high-tech, digital consumer experience that helps members make informed decisions about their personal care. Leaders are provided an easy-to-use dashboard to see overall engagement rates—and savings—across healthcare benefits.
Personalized healthcare experience
Blue Care Advisor’s robust data and analytics power creates a hyper-personalized member experience. Offering a holistic view of their personalized health, wellness, and benefits activity helps to increase benefits engagement, and close gaps in care.
Increased engagement delivers savings
With so many resources available in just one place, Blue Care Advisor guides members to the best care possible to help ensure better health outcomes and greater financial value for employers.
Blue Care AdvisorSM is an offering of Blue Cross® and Blue Shield® of Minnesota, an independent licensee of the Blue Cross and Blue Shield Association.