AJ McDougall

AJ McDougall serves as chief strategy officer and senior vice president of marketing, communications and customer experience for Blue Cross and Blue Shield of Minnesota (Blue Cross). In this role, McDougall oversees multiple teams that are accountable for accelerating and advancing transformation within health care and delivering value-add information and experiences to multiple external stakeholder groups. Areas that report directly to McDougall include strategy, business & corporate development, marketing, communications and customer experience.

McDougall came to Blue Cross from Best Buy Co., Inc., where her tenure included various leadership positions in strategic growth, product management, e-commerce and business development. McDougall’s 13-year career at Best Buy culminated with her appointment as vice president of the Strategic Health Office, a position in which she co-founded Best Buy Health, architected the innovation process for developing new capabilities, products and services; and established strategic partnerships that focused on payors, providers and service delivery.

McDougall holds a bachelor’s degree in mathematics and a master’s degree in applied and computational mathematics/actuarial sciences, both from the University of Minnesota Duluth.