We pave the way for everyone to achieve their healthiest life.
As we look ahead, we're guided by our organization's clear vision: Be the customer's first choice by reinventing ourselves and the system.
Living our values every day
Put the customer first
- We show empathy by listening to understand
- We listen to our customers and do what’s best based on their feedback
- We continuously seek to understand barriers to health equity and work to address them
- We build relationships based on trust
- We empower each other to solve problems
Be remarkable
- We set and achieve ambitious goals
- We take a disciplined approach to execution
- We seek out diverse opinions and ideas to inform our discussions and decisions
- We actively seek and provide feedback up, down and across the organization
- We are committed to the development, growth and success of ourselves and others
Succeed together
- We act as one company, one team
- We seek alignment even if we don’t always agree
- We communicate with clarity and candor
- We recognize our biases and work to assure they don’t become barriers
- We partner with communities and others who share our mission to reinvent health care
Own it
- We set clear expectations
- We follow through on our commitments
- We hold ourselves accountable for our choices and results
- We act with a sense of urgency when making decisions
- We are committed to diversity, equity and inclusion in our words and actions
Find a better way
- We constantly learn and improve
- We see change as an opportunity and are willing to take calculated risks
- We create a safe environment to learn from our mistakes
- We acknowledge racism as a health crisis and pursue racial and health equity
- We don't allow perfection to stand in the way of progress
Do the right thing
- We model the highest standards of integrity and ethics
- We show respect to every person
- We speak up when we see injustice and denounce hate in all its forms
- We demonstrate courage in pursuit of our mission
- We question and call out actions inconsistent with our values
Race and health equity
Systemic racism has taken a damaging toll on the health of our state. It’s on us to fix it.
Healthcare sustainability
See how we're advocating for your health, and your healthcare dollar.
About Blue Cross
Find out about our history, leadership and latest news.